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Powerful Flash for More Creative Freedom. The HVL-F42AM Flash Unit gives Sony ¿ system photographers more illumination power for every shooting opportunity, with effective range greater than 30 feet (10.5m), versatile bounce angles (90° up, 90° left, 180° right) and high-speed sync to catch fast action. It also provides intelligent features like auto zoom optimized for image sensor size, auto WB with color temperature signal to camera, and accurate ADI metering capability — plus wide zoom angle (16mm) with retractable wide panel, simple controls, flash test button and fast recharging time to help you shoot more quickly (guide number: 42).

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Sony ACC-AMFM11 Accessory Kit includes NP-FM500H Rechargeable Battery Pack and LCS-SC11 Case for the Sony Alpha Digital SLR cameras

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System carrying case for alpha DSLR. Cinnabar color accent and able to store many of accessories.

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H Series * ActiFORCE technology for maximum power and minimum charging time * rated at 6.8V/900mAh *

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The Sony HVL-F58AM Flash Unit delivers flexible lighting control for α (alpha) DSLR photographers. The innovative new “Quick Shift Bounce” system allows the flash to pivot 90 degrees left and right to maintain a proper lighting position, even when shooting vertically. The HVL-F58AM can also wirelessly control up to three groups of flashes, and Wireless Ratio Control allows users to specify luminosity ratios for each group. Additionally, the HVL-F58AM features an effective range of more than 45 feet (14.5m) and a fast, 5 second recharge time. A built-in wide panel and bounce sheet provide an even greater degree of creative control.

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Amazon.com

It’s never been easier to capture great action shots than with the Tamron AF 70-300mm macro lens. Delivering superior image quality for both digital SLRs and 35mm film cameras, this flexible lens lets you zoom in extra close when shooting moving subjects, such as athletes on the field or children running or playing. When used with a digital camera, the lens does even better, producing a super-telephoto 35mm equivalent of 465mm–unbeatable in almost any other lens. Macro Switch The lens offers an easy-to-use macro switch that lets you alternate between the 180mm and 300mm focal lengths, letting you enjoy true macro photography with a telephoto effect at a maximum magnification ratio of 1:2. The minimum focus distance, meanwhile, is 59 inches from the subject in normal shooting ranges, but when you flip the switch, you can get as close as 37.4 inches. And as an added bonus, the lens boasts a nine-blade circular diaphragm that provides beautiful soft-focus im (more…)

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Sony LCD Protective Cover for Alpha a230/330/380

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Amazon.com

Get extremely close to your subjects from a relaxing distance with this Sony 75-300mm super telephoto zoom lens. Great for taking incredibly close-up portraits without making your subject nervous, the compact, lightweight 4x zoom lens is a terrific value and an ideal choice for covering outdoor activities and sports action, even in large stadium locations. The lens offers a wide zoom range of 112.5 to 450mm (35mm equivalent) that handles both middle-ground subjects and portraits from afar, while still capturing intimate details and natural wonders close at hand. In addition, the lens gives light sources a pleasing circular defocused effect in the background, making the subject stand out beautifully. Focal length: 75-300mm (112.5-450mm 35mm equivalent) Maximum aperture: f/4.5-5.6 Minimum aperture: f/28-32 Filter diameter: 55mm Minimum focus distance: 4 feet, 11 inches Magnification: 0.25x Lens group elements: 10 groups 13 elements Distance encoder: Yes Blad (more…)

From the Manufacturer

From the Manufacturer The Sony a380 DSLR camera brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7-inch (diag.) LCD screen. SteadyShot INSIDE in-camera image stabilization reduces blur in every shot, while 14.2-megapixel resolution preserves those special moments in spectacular clarity and detail. Sony Alpha a380 Highlights 2.7-inch (diag.) Clear Photo LCD Plus featuring Live View with Quick Auto Focus A large 2.7-inch (diag.) Clear Photo LCD Plus display features Live View with Quick Auto Focus, which lets you compose and shoot pictures in real-time using the LCD, just as you would with a point-and-shoot camera. In addition, the LCD display tilts up or down for low or high-angle shooting situations, such as capturing a child’s first steps or shooting over a crowd. 14.2-megapixel resolution for ultra-fine detail A 14.2-megapixel APS-size CCD image sensor captures your images in spectacular, high-reso (more…)

From the Manufacturer

The Sony DT 50mm F1.8 Smooth Autofocus Motor (SAM) lens is a compact, lightweight, high-quality lens with a 50mm focal length (35mm format camera equivalent: 75mm) that is ideal for portraits and general-purpose photography. It is designed exclusively for use with a digital SLRs incorporating an APS-C type image sensor. Compact and weighing only 170g (approx.), the DT 50mm F1.8 SAM reduces the need to carry heavy gear when shooting, yet offers crisp, natural imaging that is ideal for everything from portraits to scenic photos and snapshots. It also boasts a large, bright F1.8 maximum aperture and a circular aperture mechanism for smooth background defocusing. Distinguished by ultra-sharp imaging across the focal plane, the DT 50mm F1.8 SAM also features a minimum focusing distance of 0.34m and a maximum magnification ratio of 0.2. In addition, the newly-developed Smooth Autofocus Motor is used to drive the focusing lens group. Bright, F1.8 maximu (more…)